A story behind the brand and interface design of online bank for travelers and digital nomads
Nomado is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.
Our goal was to provide a strong visual language and help Nomado to stand out and get the appealing look & feel which resonates with a target audience and gives a feeling of joy and safety during product usage. Also, we needed to introduce the product to potential users.
Wrong distribution platform choice
Lack of Flexibility in the Development Process
Chasing competitors on a new growing market
No landing point for a potential customer
Outdated look that doesn't attract new users
Roughly Set Target Audience
The look of the product should speak the same language as the user speaks. That's what allows customers to use the app organically and get connected.
The app should stand out from the mass of similar apps to get noticed. It is a time of very fastly growing industry so the product needs to be different to get additional value
Product got a resonance with an audience
The landing point for new customers attraction was created
Took a personal niche with the ability to be the top-1 here
A new way of spreading the service and sharing the value
Countable time and money savings on dev process
Creation and test of new features is not a pain anymore
Let's discuss your project and execute it! Just drop me a line with your idea described and let's see how can we reach your goals.